Viral Marketing
Not who you know, but who knows you...
Viral marketing is word of mouth advertising at its best. This style of marketing
comes at a low cost and largely functions by utilizing video and social networking websites,
like YouTube and Facebook. The costs for this type of marketing are controllable since
they come mainly from the creation of the materials. Viral marketing is also a useful
option in conjunction with a larger print or video marketing plan as a method to reach
a larger audience.
|